2024 Awards

2024 has been a great year for Betsson Group, with a remarkable 4 awards won across various categories and regions – that’s 24% more wins than in 2023. This extraordinary achievement not only underscores the company’s excellence but also highlights the incredible talent, dedication, and innovation of Betssonites around the globe. From customer service to safer gaming, marketing, and leadership, these accolades span a wide array of areas, showcasing the breadth and depth of expertise within the company.

Excellence in Product and Operations

Betsson Group’s outstanding performance in both sportsbook and casino operations highlights its relentless commitment to delivering exceptional products and unparalleled user experiences. Key accolades include:

• Sports Betting Operator of the Year (International Gaming Awards, SBC Awards, EGR Operator Awards, and SBC Awards LatinoAmérica)

• Casino Operator of the Year (EGR Nordics Awards and Italian Gaming Awards)

• Best Online Casino in the Nordics (Betsson) and in the Baltics (Betsafe) (Baltic and Scandinavian Gaming Awards)

• Best of the Best Casino (Wow Awards)

• Operator of the Year (EGR Nordics Awards, Italian Gaming Awards, and silver at SBC Awards and EGR Operator Awards)

• Innovation in Casino & Gaming Entertainment (silver at SBC Awards)

These awards reflect Betsson’s innovative approach, operational efficiency, and ability to cater to diverse markets.

Customer Service: A Legacy of Excellence

Betsson has been recognised eight times over the past decade in the Customer Services Operator of the Year category at the EGR Operator Awards, demonstrating its long-standing reputation for exceptional customer support. In 2024, Betsson also earned this accolade at the EGR Italy Awards, further highlighting its regional excellence. This year alone, Betsson’s teams handled over half a million customer interactions in Italy, leveraging advanced technology and continuous training to provide outstanding support. These achievements underscore Betsson’s unwavering dedication to customer satisfaction.

Leading the Way in Responsible Gaming

Betsson’s commitment to safer gambling is deeply embedded in its daily operations, with dedicated efforts to promote responsible gaming practices across all markets. Through a combination of cutting-edge tools, comprehensive player education, and active participation in industry discussions, Betsson strives to create a secure gaming environment for all its customers. This dedication has been recognised through numerous awards, including:

• Safer Gambling Award (International Gaming Awards)

• Social Responsibility of the Year (Global Gaming Awards)

• Responsible Gaming Award (SlotsCalendar Awards)

Leadership and ESG: Driving Positive Change

Strong leadership and a focus on Environmental, Social, and Governance (ESG) principles have been instrumental to Betsson’s success and influence within the gaming industry. Guided by forward-thinking leaders and a commitment to ethical practices, Betsson has consistently raised the bar in fostering positive change. Notable achievements include:

• Leader of the Year awards for Corinne Valletta (SBC Awards) and Kevin Saliba (SBC Awards LatinoAmérica), recognising their exceptional vision, strategy, and contributions to Betsson’s growth and success.

• ESG Strategy of the Year (EGR Operator Awards), showcasing Betsson’s efforts in embedding sustainability and corporate responsibility into its operations.

• Individual Achievement Award for Jonna Danlund, Head of ESG (EGR Operator Awards), celebrating her impactful leadership in advancing Betsson’s ESG agenda.

• BetSmarties 2024 – ‘Always Ahead of the ESG Curve’ (Operator Category), recognising Betsson’s dedication to valuing the world in which its players and employees live and work.

These accomplishments highlight Betsson’s proactive approach to integrating ESG into its business strategy, inspiring a culture of accountability and sustainability that benefits employees, stakeholders, and the wider community.

A Great Place to Work

Betsson’s workplace culture continues to garner recognition, as seen in awards like:

• Employer of the Year (Italian Gaming Awards, SBC Awards LatinoAmérica, and silver at SBC Awards)

• Best Diverse Place to Work (Women in Gaming, Diversity Awards)

• Top Employer – Georgia (Top Employer Institute)

• Individual honours for Katia Abela (Young Leader of the Year) and Dr. Maria Loumpourdi (Outstanding Mentor)

These accolades reflect Betsson’s dedication to diversity, inclusion, and fostering talent.

Marketing Innovation: Capturing Audiences Globally

Betsson’s marketing campaigns stood out this year, winning:

• Marketing Campaign of the Year (Italian Gaming Awards, EGR Italy Awards, and EGR Nordics Awards)

• Marketer of the Year Award for Hugo Genaro (EGR Marketing & Innovation Awards)

• Sponsorship of the Year (SBC Awards Latinoamérica)

• Casino Marketing Campaign (silver at EGR Marketing & Innovation Awards)

• Sportsbook Marketing Campaign (silver at EGR Marketing & Innovation Awards)

• Best Affiliate Program (silver at SBC Awards)

Creative and localised campaigns, such as the Copa America campaign and partnerships with Boca Juniors, continue to enhance Betsson’s brand visibility and engagement.

Excellence in Legal and Compliance

Betsson’s Legal and Compliance teams were celebrated at the Global Regulatory Awards, winning:

• Commitment to Compliance by an Operator

• Compliance Team of the Year

These awards reflect Betsson’s proactive approach to regulatory obligations and its role in shaping sustainable gaming practices globally.

Closing Thoughts

Winning 42 awards in a single year is no small feat. This achievement underscores Betsson Group’s unwavering commitment to excellence, innovation, and responsibility. It also reflects the talent and hard work of every Betssonite who contributes to the company’s overall success.

As we celebrate these accolades, it’s clear that Betsson Group is not just a leader in gaming but also a leader in fostering a culture of innovation, responsibility, and diversity. Looking ahead, Betsson aims to continue setting industry benchmarks, pioneering innovations, and investing in its people and technology to ensure sustained excellence.

Read more about our achievements. For a full list of all awards from 2012 onwards, visit Betsson Group Awards.