How Betsson and Boca Juniors Are Bringing Innovation to Football Partnerships 

By Luke Malt – Head of Content and Bespoke Games, Betsson Group

Betsson’s collaboration with Boca Juniors is redefining football sponsorships by integrating brand engagement with digital innovation. The launch of 9 Cups Epic Strike, the first-ever Boca Juniors-themed slot game, exemplifies how our partnership goes beyond traditional branding to create unique and immersive experiences for fans.

A Partnership Beyond the Pitch

At Betsson, partnerships are about more than brand visibility; they focus on creating meaningful activations that benefit both brands and their supporters. By incorporating Boca Juniors’ legacy into a gaming experience, we extend the club’s reach into digital entertainment while enhancing synergies between football and gaming, offering fans new ways to connect with their favourite team. Furthermore, as part of Betsson’s bespoke games strategy, 9 Cups Epic Strike is available exclusively on Betsson’s casinos, reinforcing its commitment to offering unique content that sets it apart. This exclusivity ensures that Boca fans worldwide can engage with their club in a way that is uniquely tied to Betsson.

Bringing Boca’s Identity to Life in Gaming

Developing this game required close collaboration between Betsson’s gaming and content teams and Boca Juniors. Maintaining the authenticity of the Boca Juniors brand was a top priority, ensuring that every detail – from the game’s symbols to the background design – reflected the club’s heritage. The iconic La Bombonera stadium was meticulously recreated within the game, and all visual elements were crafted to stay true to Boca’s identity. This attention to detail ensures that Boca fans feel a sense of pride and connection when engaging with the game.

Innovative Sponsorship Activations

For Betsson, sponsorships are not just about brand placement; they are opportunities to create deeper connections with fans. The development of 9 Cups Epic Strike showcases how collaborations can extend beyond traditional marketing and into interactive brand experiences. By integrating Boca Juniors’ presence into a bespoke game, Betsson demonstrated how sponsorships can foster fan engagement in innovative and memorable ways.

Expanding Brand Presence in Key Markets

The game has been launched across multiple markets where Boca Juniors enjoys strong brand recognition. While some regulatory limitations exist, this activation highlights Betsson’s strategic approach to expanding brand reach through exclusive content and innovative partnerships. For fans, it represents an exciting extension of their club’s identity in the online gaming space.

Pushing the Boundaries of Football Partnerships

By blending sports and gaming in a way that enhances fan engagement, Betsson is setting a new standard for football sponsorships. 9 Cups Epic Strike exemplifies how brands can collaborate to deliver unique experiences that strengthen relationships with supporters and reinforce market presence.