Betsson Champions ESG at NEXT:Valletta

As sustainability continues to shape the future of iGaming, Betsson Group is proud to announce that it will once again co-host the Sustainability Hub at NEXT Summit: Valletta 2025. Taking place on 8 May at the Mediterranean Conference Centre, this dedicated track will bring together thought leaders, regulators, investors, and operators to explore how Environmental, Social and Governance (ESG) principles are reshaping the gaming industry.

Now in its second consecutive year, the Sustainability Hub reflects Betsson’s continued commitment to raising the bar on ESG discussions within the sector. With sustainability deeply embedded in its strategy and operations, Betsson Group sees ESG not as a compliance exercise, but as a driver of long-term business value. The Group’s recognition through an AAA ESG rating from MSCI and its commitment to transparent reporting reinforce this strategic focus.

“At Betsson, we believe that sustainability and profitability go hand-in-hand. It’s not a tick-box exercise – it’s a business imperative that unlocks growth, strengthens trust, and reinforces our credibility as an operator and attractiveness as an investment,” said Jonna Danlund, Head of ESG at Betsson Group. “By hosting the Sustainability Hub, we are spotlighting how responsible gaming, compliance, workforce wellbeing, and community engagement are not only compatible with profitable growth – they are essential to achieving it.”

A Platform for Industry Dialogue

The Sustainability Hub will feature a range of engaging sessions, several of which will include senior leaders from Betsson Group:

• Challenging the Black Market: How to create real Sustainable Gambling Regulation – A panel featuring Corinne Valletta, General Counsel at Betsson Group, exploring what sustainable regulation means in practice – from tackling black market issues and AML risks to handling changing political landscapes.
• Building a Sustainable Workforce – A keynote by Lena Nordin, CHRO at Betsson Group, on embedding well-being, inclusion and leadership into business strategy to future-proof organisational success.
• Passion Meets Purpose – Ronni Hartvig, CCO of Betsson Group, reflects on the social impact of sponsorships, spotlighting Betsson’s work with Boca Juniors as an example of meaningful brand partnership, driving commercial value and highlighting responsible gaming.
• What Makes a Positive Player? – a multi-stakeholder panel including Eduards Jakubovs, Head of Responsible Gaming at Betsson Group, exploring how behavioural science can shape safer gaming strategies.

The programme also includes other engaging sessions and discussions – from evolving expectations around ESG to the power of partnerships – with select moderation and input from industry specialists including KPMG and Crucial Compliance.

The full agenda runs from 11:15 to 16:05 at David Bruce Hall (Level 1) on Thursday, 8 May, and is open to all 6,000+ delegates attending NEXT Summit: Valletta 2025.