Betsson Colombia certified as a Top Employer

Betsson Group is proud to announce that its Colombia office has been officially certified as a Top Employer by the prestigious International Top Employers Institute. This is another feather in the Group’s hat after being recognised as a Top Employer in Georgia last year and a Top Employer in Malta in 2023. The recognition is an official stamp on Betsson’s commitment to its employees, raising the bar globally and regionally by smashing benchmarks in a number of topics.

The certification from the Top Employers Institute is a distinguished honour awarded to companies that excel in the extensive HR Best Practices Survey. To earn this recognition, organisations go through a meticulous evaluation process, which covers six main HR domains and 20 topics, such as Business Strategy, Leadership, Employer Branding and Sustainability. The process begins with a 350-question online survey on HR best practices, typically completed over 6 to 8 weeks. This is followed by a comprehensive 8-hour live audit session, where the company must provide real-time evidence and detailed explanations to support its answers.

Betsson Colombia not only met but exceeded benchmarks in several areas, highlighting the Group’s focus on continuous improvement.

Commenting on the certification, Lena Nordin, Chief HR Officer at Betsson Group, said, “We are honoured to receive the Top Employer certification for the third time. This recognition reflects our commitment to fostering an environment where our employees – our Betssonites – not only thrive but feel a true sense of belonging. The rigorous certification process provides us with valuable benchmarks, enabling us to measure our performance against other leading global companies. We remain dedicated to continuously enhancing the employee experience across all our offices.”

This below is how Betsson Colombia compared when considering all 2,303 certified Top Employers globally. Here you will see the topics in which we exceeded benchmarks, the percentage score we received, as well as the increase in percentage of our score compared to the set global benchmarks for all the companies.

When looking specifically at the LATAM region, we can see 218 certified Top Employers and one more topic in which Betsson Colombia comparatively excels; Offboarding:

Taking a further deeper look within Colombia itself, with 24 certified Top Employers in total, the company is also seen to be exceeding expectations in several areas:

About Betsson Group

Originally founded in 1963, Betsson Group is a leading global sports betting and gaming operator, offering millions of players entertainment across more than 20 award-winning brands, including the flagship brand Betsson. With proprietary technology across its diverse product offering, Betsson serves players directly (B2C) and indirectly on a B2B basis. The company’s vision is to provide the best customer experience in the industry. Sustainability is an integrated part of Betsson’s strategy, as taking responsibility for customers, employees, and communities is a prerequisite for running a sustainably successful business. Betsson Group employs more than 2,300 people in Europe, South America, Asia and North America. The parent company, Betsson AB, is listed on the Nasdaq Stockholm Large Cap.
Read more on www.betssongroup.com and www.betssonab.com

About Top Employers Institute

Top Employers Institute is the global authority on recognising excellence in People Practices. Through the Top Employers Institute Certification Programme, participating companies can be validated, certified, and recognised as employers of choice. Established over 30 years ago, the Top Employers Institute has certified 2,303 organisations worldwide in various industries. These certified Top Employers positively impact the lives of millions of employees globally.

All numbers and figures are accurate at the time of writing. Minor variations may occur due to subsequent updates.