Setting the Standard: Betsson Group Wins Big at the EGR Europe Awards 2025

Betsson Group has once again demonstrated its industry leadership, securing four prestigious awards at the inaugural EGR Europe Awards, held on 6th March 2025 in Malta. Previously known as the EGR Nordic Awards, the newly expanded awards now recognise excellence across the entire European gaming sector. Our dedication to employee engagement, sustainability, and market performance has been acknowledged across multiple categories, reinforcing our commitment to setting the highest standards in the industry.

European Employer of the Year

Betsson Group was named European Employer of the Year, highlighting our commitment to fostering a dynamic and supportive workplace. Recognised as a Top Employer, we invest in talent acquisition, skills development, and employee engagement to create an environment where people can thrive.

Our OneBetsson culture unites employees across multiple locations, offering competitive benefits, leadership programmes, and training initiatives. We place a strong emphasis on career growth, internal mobility, and diversity, ensuring that our workforce remains motivated and engaged. Our commitment to inclusivity is embedded in everything we do, from structured development programmes to initiatives that celebrate our diverse workforce.

European ESG Initiative of the Year

Our sustainability and responsible gaming efforts earned us the European ESG Initiative of the Year award. With ESG integrated into our business strategy, we operate with transparent reporting, clear governance, and a focus on driving meaningful change.

Betsson has taken proactive steps to strengthen its sustainability framework, advancing responsible gaming initiatives, environmental commitments, and social impact efforts. Through industry collaboration and thought leadership, we continue to push for higher ESG standards while ensuring that our responsible gaming tools remain widely accessible. Our partnerships with charitable organisations reflect our dedication to making a positive and lasting impact on the communities where we operate. Click here to learn more about our Sustainability efforts.

Operator of the Year – The Nordics and Baltics

Our operational excellence in the Nordics and Baltics was also recognised, with Betsson securing Operator of the Year in this highly competitive market. Our deep understanding of regional gaming preferences, commitment to responsible gaming, and strong brand presence have been key to our success.

With a focus on innovation, we continue to enhance our product offerings to meet the needs of players across these markets. Our proprietary technology enables seamless regulatory compliance while ensuring a smooth gaming experience. By prioritising customer engagement, localisation, and responsible gaming, we remain at the forefront of the industry in these regions.

Operator of the Year – The Balkans and Southern Europe

Betsson Group was awarded Operator of the Year – The Balkans and Southern Europe, recognising our strong presence in key markets such as Croatia and Greece, with Malta serving as our Operational HQ.

Our success in the region is driven by our tailored gaming experiences, a customer-first approach, and our ability to adapt to local market conditions. We continuously enhance our sportsbook and casino offerings to align with player preferences, while maintaining a strong focus on responsible gaming and compliance. Strategic partnerships and sponsorships further strengthen our presence, ensuring we remain a trusted operator in the region.

These awards reflect the passion and dedication of our teams across all departments. At Betsson Group, we remain committed to fostering a thriving workplace, leading the way in responsible gaming, and delivering innovative entertainment experiences.

Check out the full list of awards Betsson Group has won over the years here.