Betsson Group Awarded for Impact, Innovation and Inclusion in Italy

Betsson Group is celebrating a major victory at the Italian Gaming Awards 2025, bringing home five key awards that recognise excellence in innovation, impact, and integrity across the iGaming industry.

🏆 Best Marketing Campaign
This award celebrates innovation, engagement, and strategic creativity – and Betsson Group delivered all three. Through Betsson.sport and StarCasinò.sport, the Group launched a standout campaign that united national icons like Francesco Totti, historic club partnerships – including Inter Milan – and crowd-pleasing activations such as the Milan bus shelter dispenser and an electrifying Inter vs. Milan derby sponsorship. These activations turned brand moments into shared cultural experiences.

🏆 Best Mobile Operator (StarCasinò)
StarCasinò was recognised for transforming mobile gaming in 2024. Judges praised the brand’s seamless, personalised experience powered by AI, from app-based game recommendations to dynamic content curation. With app usage surging by 3.5x and mobile accounting for over 80% of user activity, StarCasinò set a new benchmark for mobile-first excellence in the Italian market.

🏆 Diversity & Inclusion
At Betsson, inclusion is built into the culture – measured, nurtured, and celebrated. As a founding backer of the All-In Diversity Project, Betsson continues to support structural change across the industry while investing internally in leadership training, employee social clubs, and fair hiring practices. With 93% of employees reporting they feel empowered to express new ideas, and visible inclusion woven into major sponsorships and employer branding, Betsson proved that belonging drives performance.

🏆 ESG Compliance
Judges were looking for demonstrable impact across environmental, social, and governance areas – and Betsson delivered. In 2024, the Group further advanced its responsible gaming tools through AI innovation, supported inclusive sports initiatives, and deepened its commitment to climate responsibility through offsetting and digital sustainability. ESG isn’t a side pillar at Betsson – it’s embedded in how it operates.

🏆 Social Engagement
Betsson’s win in this category reflects its deep, ongoing commitment to community and inclusion through sport. From supporting clubs like Padova Rugby Wheelchairs and Libera Rugby LGBTQIA, to funding adaptive equipment, grassroots training, and visibility campaigns, Betsson.sport turned its platform into a force for positive change. The highlight: Betsson Sport Day, where athletes from all backgrounds connected with fans and ambassadors like Totti to celebrate sport’s unifying power.

Speaking about the wins, Stefano Tino, Managing Director Italy at Betsson Group, said: “These awards reflect the hard work, creativity, and passion of our entire Italian team. From redefining mobile entertainment to building meaningful connections with communities, we’ve shown that innovation and responsibility can go hand in hand. This recognition motivates us to keep pushing boundaries and delivering value to players, partners, and society at large.”

These five wins underscore Betsson Group’s ability to lead with purpose and performance – raising the bar for innovation, inclusion, and impact in the iGaming sector. With a strong presence in Italy and a clear commitment to doing things differently, Betsson continues to set the pace for what a modern gaming operator can achieve.

Check out the full list of awards Betsson Group has won over the years here.