AEK BETSSON BC: A New Era Begins as Betsson and AEK Unite in Naming Rights Agreement

Betsson Group and AEK BC have announced that they have decided to establish an even stronger collaborative partnership in celebration of their rich legacies. Betsson, marking its 60th anniversary in the gaming industry, and AEK, celebrating a century of history, have just announced a historic partnership upgrade.

After two years as the Grand Sponsor of AEK BC, Betsson has proudly unveiled its new role as Naming Sponsor of the team, which notably means that the team’s name will now be AEK BETSSON BC, symbolising a shared journey of excellence.

The announcement took place at The Mall Athens on Thursday, 12^th October, where Betsson and AEK BETSSON BC revealed this development. The event commenced with a video highlighting key moments of their partnership. Among these moments was the donation of €100,000 to earthquake victims in Turkey, a testament to the shared values of both organisations.

Following the announcement, the attendees, including team members, Betsson representatives, and local media, watched the Greek film “1968.” This film pays tribute to AEK’s historic victory in 1968 when they clinched the European Cup in Athens, defeating Slavia Prague.

Speaking at the event, Makis Angelopoulos, President of AEK BETSSON BC, expressed, “This partnership marks an exciting chapter in our history, combining our strengths to achieve great success together. We are deeply appreciative of the help and unwavering support we’ve consistently received from Betsson. It is through such active partnerships that we can excel in our game and continue to make history.”

Thanos Marinos, Managing Director of Betsson Greece, said, “We are proud to continue our sponsorship of AEK BC for the third consecutive year and now be an integral part of AEK BETSSON BC’s name. I am particularly glad that Betsson is investing in sporting initiatives within Greece, as this enables us to give back to the communities where we operate and make a positive impact. Through sports, everyone benefits. It fosters community unity, encourages a healthy and active lifestyle, and offers our youth valuable opportunities for growth and development.”

Ronni Hartvig, Chief Commercial Officer at Betsson Group, emphasised, “At Betsson, we are committed to providing an excellent gaming experience. From the time we entered the Greek market, this commitment towards excellence has also been introduced into the events and sporting initiatives that we support, whereby we add excitement and value, enriching the fan experience. We can’t wait to see all the incredible opportunities this new partnership will bring.”

During the event, the new AEK BETSSON BC logo featuring the Betsson logo as a key part of the naming sponsorship was also unveiled.