Betsson Group Live with Melissa Zalbeigi, Head of Customer Service

Betsson has become the Naming Partner and Major Sponsor of Peristeri BC, marking the start of a new two-year collaboration with the historic Athens basketball club. The partnership strengthens Betsson’s long-term commitment to supporting Greek sport and deepening engagement within local communities.

Betsson has been honoured with a Martín Fierro Award, one of Argentina’s most prestigious recognitions in television, radio and digital content, for its Responsible and Legal Gaming awareness campaign developed with Boca Juniors. The fully in-house initiative reinforces Betsson’s commitment to responsible, regulated and customer-centred gaming across Argentina.