Four Nominations at SBC Awards Americas

We are proud to announce that Betsson Group has been shortlisted for four categories at the SBC Awards Americas, set to take place on 14th May 2025 in Miami, Florida.
The awards are part of the SBC Summit Americas, formerly known as SBC Summit Latinoamérica, where Betsson Group is proud to serve as a Headline Sponsor. This year’s Summit is expected to welcome over 10,000 industry professionals. The awards ceremony, attended by more than 600 invited guests, recognises excellence across operators, affiliates, and suppliers shaping the future of the industry.

Betsson Group is nominated in four categories:
Marketing & Sponsorship Campaign of the Year
Casino Operator of the Year: Latin America
Sportsbook Operator of the Year: Latin America
Employer of the Year

These nominations reflect our continued commitment to delivering innovative, responsible, and customer-centric gaming experiences, as well as recognising the incredible leadership and dedication of our teams across the region.

In addition to these nominations, Betsson is also proud to sponsor three award categories that, while not related to our entries, represent key pillars of the industry that we believe in and support:

 Sports Affiliate of the Year – Latin America
 Casino & iGaming Supplier
 Industry Innovation of the Year

By sponsoring these categories, Betsson is recognising the essential contributions of partners, suppliers, and trailblazers who continue to push the boundaries of what’s possible in iGaming.

Two of Betsson’s senior leaders have also been selected to join this year’s judging panel, reinforcing our role as a respected voice in the industry:
• Shakyra Jonsson, Senior Affiliate Manager
• Andrea Rossi, Commercial Director for Latin America

Their participation underscores Betsson’s commitment to fairness, excellence, and thought leadership within the global gaming community.

SBC Summit Americas
Besides Betsson’s Group participation at the awards, the company is also sharing insights in the following panels:

14 May 2025 | 16:00 – 16:45 EDT
• Track: Ambassadors, influencers and sports team partnerships in LatAm
• Speaker: Cristhian Gomez, Managing Director for Emerging Markets at Betsson Group

Brand ambassadors across LatAm are a major marketing tool for gaming companies and sports organisations. Furthermore, the influencer boom has helped operators reach new audiences — but how can the industry ensure success in this channel?

15 May 2025 | 11:00 – 11:45 EDT
• Track: Peru’s evolving betting market – The impact of licensing
• Speaker:  Andrea Rossi, Commercial Director for Latin America at Betsson Group
The track will delve into the impact of Peru’s new Selective Consumption Tax (ISC) and explores industry concerns about compliance challenges, such as platform changes and recertification, as well as the operational and financial pressures this may cause.

15 May 2025 | 12:15 – 13:00 EDT
• Track: Boots on the ground: the importance of local talent in LatAm
• Speaker:  Andrea Rossi, Commercial Director for Latin America at Betsson Group

Betsson Group looks forward to joining industry peers at SBC Americas for a night that highlights the innovation, creativity, and impact shaping the iGaming landscape across the Americas.

Check out the full list of awards Betsson Group has won over the years here.