Kvartali FC Partnership

Through a new partnership with Betsson, the women’s football club Kvartali FC in Georgia will strengthen its infrastructure, expand youth programs, and deepen its community impact.

Kvartali FC champions youth participation and fosters an inclusive environment, perfectly aligning with Betsson’s global mission to support sports development at all levels.

Ronni Hartvig (Chief Commercial Officer, Betsson):

“This partnership is part of our broader growth strategy. While we work with big names like Boca Juniors, it’s crucial to also invest in grassroots football. True brand building begins in communities like this. Without strong foundations, football can’t grow — and Betsson wants to be part of that growth, not just in Georgia, but around the world.“

Nikoloz Jgarkava (Co-founder, Kvartali):

“A partnership with a global brand like Betsson is a major step for us and for women’s football in Georgia. We hope it’s the beginning of a long, productive collaboration that helps the club grow even further.“

Kvartali’s journey proves that hard work, vision, and the right support can drive real progress — both on and off the field.