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Betsson Group Celebrates Prestigious Wins at SBC Awards Latinoamérica 2024
- Published: 01/11/24
Betsson Group is proud to announce its success at the SBC Awards Latinoamérica 2024, winning two prestigious awards: Sportsbook Operator of the Year and Leader of the Year, which was awarded to Kevin Saliba, our Commercial Director (Business Development) for Latin America. This marks the second consecutive year Betsson has earned the Leader of the Year accolade, following Andrea Rossi’s win in 2023 – an achievement that underscores our consistent leadership in the region.
The company also secured three silver awards, highlighting its ongoing commitment to excellence across various aspects of its business:
– Sponsorship of the Year: Recognising our partnership with Boca Juniors, which continues to resonate deeply with fans across Latin America.
– Marketing Campaign of the Year: Celebrating our successful Copa America campaign, which captured the excitement of the region’s most anticipated football tournament.
– Employer of the Year: A testament to our dedication to fostering a positive workplace culture that supports the growth and development of our employees.
Driving Growth Through Innovation and Strong Leadership
Betsson’s win as Sportsbook Operator of the Year reflects our commitment to delivering a top-tier experience for sports fans across Latin America, supported by over 350 promotions, streaming services, and exclusive features like the Betsson Million and SUPER ODDS. These offerings, paired with high-profile partnerships with clubs like Boca Juniors and Racing Club, as well as ambassadors like Zé Roberto and Iván Zamorano, continue to enhance our brand’s visibility and appeal in the region.
Guiding this growth is Leader of the Year Kevin Saliba, whose market-focused leadership has driven Betsson’s expansion and opened new opportunities across Latin America. His strategic initiatives have strengthened Betsson’s brand presence throughout the region, underscoring his commitment to Betsson’s values of passion, teamwork, and market leadership.
A Year of Strategic Sponsorships and Engagements
Our partnership with Boca Juniors and the strategic marketing around Copa America during June – July 2024 have been instrumental in boosting Betsson’s brand visibility and engagement with passionate sports fans in the region. These efforts underscore our strategic focus on Latin America, where our brand continues to resonate through partnerships and tailored campaigns.
Creating a Positive Workplace Environment
Being awarded Employer of the Year reaffirms our commitment to our employees, who are at the heart of Betsson’s success. We strive to create a workplace that is not only supportive but also enables career progression, innovation, and a collaborative culture.
