Running a Responsible Business
One World – One Betsson
At Betsson, we believe that business is deeply connected to the world around us. What we do, and how we do it, matters. As part of society, we’re influenced by global trends, environmental shifts, and evolving governance standards. Running a responsible business means embracing these changes and acting with integrity. We’re committed to creating sustainable value for our customers, employees, investors, and partners, today and for the future.
Sustainability
People, Planet, and Purpose
At Betsson, we understand that people, planet, and business purpose are deeply interlinked, and only by addressing all three can we build a truly sustainable society. The same applies to building a sustainable business. Long-term success means recognizing our impact on the world around us and making thoughtful, responsible decisions that support lasting value.
People
Our colleagues, our customers, and the communities we operate in are central to Betsson’s success. We strive to be the best employer by fostering a diverse, inclusive, and empowering workplace. For our customers, we’re committed to delivering the best experience, one that’s not only entertaining but also safe and responsible. Through our community engagement, we aim to make a positive impact on society and contribute to a more sustainable future for everyone.
Planet
As a digital business, Betsson’s direct carbon footprint is relatively low, but that doesn’t mean we shouldn’t take action for the environment. We’ve set clear climate targets and developed a strategy to reduce our emissions across operations. We also take responsibility by climate compensating, including for the electricity used when customers play on our brands. It’s all part of our commitment to doing business in a way that respects and protects the planet.
Purpose
Betsson has been in the entertainment industry for over half a century, and we believe in creating lasting value through responsible and sustainable business practices. Our profitability and long-term success are built on always having the customers at heart. Trust, integrity, and care for the world around us are key components. By embedding sustainability into everything we do - from enabling safer gaming, to protecting the planet, to how we govern our business - we ensure that our growth benefits not just our company, but society as a whole.
The Sustainability Framework
Betsson’s sustainability framework not only sets strategic direction, it also guides everyday decision-making. Employees are encouraged to use the framework as a compass, whether by promoting responsible gaming in customer interactions, ensuring ethical conduct in business decisions, supporting inclusive and diverse teams, or identifying ways to reduce environmental impact in their roles. By aligning actions with the framework, everyone contributes to Betsson’s sustainability ambitions.
Enabling Healthy Gaming
Responsible Gaming is Betsson’s most important sustainability focus area. Just like sports need rules, referees, and safety gear to keep the game enjoyable, gaming offers tools and safeguards to ensure players can have fun, year after year, at a level they are comfortable with. At Betsson, we’re committed to enabling our customers play in a positive, healthy, and informed way. Because when gaming is safe, it stays fun, and that’s how it should be.
Compliance That Builds Trust
Betsson operates in the highly regulated iGaming industry, holding licenses across multiple jurisdictions. Compliance isn’t just a legal obligation, it reflects our commitment to responsible business. We advocate for sustainable regulation and hold certifications like ISO standards. Our company values and Code of Conduct and company values guide ethical behaviour, embedding integrity, transparency, and accountability into everything we do.
Compliance That Builds Trust
The Best Workplace in the Industry
Betsson is proud to be recognized by numerous awards for excellence in employee experience and leadership. Our strong, positive, company culture is built on collaboration, passion, and respect. We’re committed to creating a workplace where people feel included, valued, and empowered to grow. We believe that diversity and inclusion are the basis for an innovation and success. Together we create the best place to work.
The Best Workplace in the Industry
Be the Change You Want to See in the World
Betsson actively engages in social impact initiatives across the regions where we operate, building long-term partnerships with reputable charities and NGOs. Our employees play a vital role in contributing through fundraising, volunteering at shelters and food banks, and participating in cleanups and tree planting efforts. Together we make a difference.
Be the Change You Want to See in the World
There is No Planet B
As part of our climate commitment, Betsson invests in climate-positive projects that add renewable energy or remove carbon. We engage in environmental activities like cleanups and tree planting, and consider our daily impact; from travel to office design and purchasing. Guided by science-based targets aligned with the Paris Agreement, our climate strategy supports a more sustainable future.
There is No Planet B
Making a Difference
At Betsson, sustainability isn’t a separate initiative, it’s part of every role and every decision. How we act today shapes the experience of future generations of customers, colleagues, and partners. By embedding long-term thinking into our daily work, we help secure Betsson’s continued success as a responsible and forward-looking business.
Leading with Purpose
Driving Change
