We Play Fair

Responsible Gaming
at Betsson

Just like sports need rules, referees, and safety gear to make the game enjoyable, gaming offers tools and safeguards to enable players to have fun, year after year, at a level they are comfortable with.

Healthy Gaming

Positive Play is Good for Business

We believe in long-term fun, and that means putting player wellbeing first. Only when customers play on a level they are comfortable with, will they stay with us and enjoy our games year after year. Happy customers are good for business.

“For us, player protection is embedded in everything we do—from product design to data monitoring—and we are constantly evolving our responsible gaming tools and policies. Our vision is to deliver the best customer experience in the industry, and that starts by putting the player first.”

Jesper Svensson

Betsson Group's CEO

Responsible Gaming
Is in Our DNA

Everyone at Betsson, no matter their role, needs to understand why responsible gaming is essential to our success.
Whether you're new to the industry or looking to deepen your expertise, we’re here to support your journey.

Your Introduction to Safer Gaming

As part of our three-day induction, new employees get a firsthand look at Betsson’s approach to safer gambling. Our Head of Safer Gaming introduces the tools and processes we use, from our in-house responsible gaming prediction tool and AI-powered monitoring, to manual reporting and tools for customers. All designed to enable our players’ sustainable gaming experience.

It Starts with Knowledge

At Betsson, we make sure every employee has the knowledge and tools to support safer gaming. All team members have access to online training courses, some mandatory, covering key responsible gaming practices. We also host global live sessions, share insights on our intranet and social channels, and organize panels and conferences where you can learn from experts and peers.

You are Never Alone

Our dedicated Responsible Gaming team is always here to support you. If you’re in a customer-facing role, like customer service, you’ll receive in-depth training tailored to your needs — and our safer gaming experts are just a message away whenever you need guidance or advice.

Deepen your Knowledge

You can learn more about how Betsson works with responsible gambling on the Betsson AB website.

Putting The Player First

Betsson guides customers to play in a healthy way. Easy-to-use tools help them stay in control, and Betsson’s professional staff and thorough monitoring and processes support positive gameplay.

24/7 Support

Customer Service is available 24 hours a day, seven days a week, and a dedicated responsible gaming team stand by to support CS agents and customers around safer play.

Play Smart

Customers find information about available safer gaming tools on the gaming sites, and Betsson regularly does awareness campaigns across channels and markets to highlight responsible gaming practices.

Training for Safer Gaming

All employees go through dedicated training to understand our commitment to safer gaming. For those in customer-facing roles, we provide advanced, in-depth education to ensure they can support our players with care and expertise.

Commitment to
Sustainable Play

Betsson was the first gaming company to appoint a full-time Responsible Gaming Manager back in the early 2000s, a strong signal that set the tone for our long-standing commitment to player wellbeing. Today, that legacy has evolved into a dedicated Responsible Gaming team equipped with the expertise, authority, and resources to take meaningful action and promote positive play across markets.

Cooperation Across Teams

Responsible gaming is a shared responsibility at Betsson. It’s embedded in everything we do, across teams, roles, and functions. Guided by our core value One Betsson, we collaborate to ensure responsible gaming practices are a natural part of how we operate. Together, we enable a safer, more sustainable gaming experience.

Marketing with Integrity

At Betsson, marketing is more than driving engagement, it’s about doing so responsibly. Our campaigns help customers make informed choices and encourage them to choose our licensed, regulated offerings over the black market. We’re proud to be accredited by the Global Gambling Guidance Group (G4), meeting high ethical standards in advertising, marketing, and sales, and follow local guidelines from industry organisations.

Driving Dialogue, Raising Awareness

At Betsson, we actively engage with key stakeholders to promote a healthy relationship with gaming. Through participation in industry conferences, seminars, and panel discussions, we contribute to the broader conversation on responsible gaming, sharing insights, learning from others, and helping shape a more sustainable future for the industry.

Supporting Research for Safer Gaming

Betsson supports research into responsible gaming to identify both barriers and opportunities for healthier gaming habits. Through donations to organisations promoting responsible gaming, and collaboration with academic institutions and industry experts, we continuously improve how we support our players and promote sustainable play. We also engage with students by supporting thesis work, encouraging fresh perspectives and innovation. These efforts reflect our commitment to evidence-based practices and long-term learning within the gaming industry.

Strong AML Practices

At Betsson, preventing money laundering is a critical part of our commitment to safe and responsible gaming. We’ve built robust AML processes that help us know our customers and detect suspicious activity early — from the first deposit onward. Our dedicated AML team uses both proprietary and third-party monitoring tools to track transactions and flag potential risks. With a risk-based approach and continuous screening against international sanction lists, we work proactively to protect our business and our players.

Responsible Gaming Safeguards

At Betsson, we’re committed to enabling players to enjoy the game in a sustainable way. Our suite of responsible gaming tools are all designed to promote healthy gaming habits. In addition to the examples below, safeguards also include gaming overview, idle timeout, age verification and self-assessments.

Deposit Limits

Betsson offers deposit limit tools that empower customers to set their own gaming budgets — daily, weekly, or monthly. These limits help prevent overspending by capping net deposits, excluding any winnings.

Reality Check

Betsson’s reality check notifications help customers stay mindful of their gaming activity. These pop-ups provide real-time updates on gameplay duration, current balance, and session details — encouraging players to pause, reflect, and maintain a healthy relationship with gaming.

Self-Exclusion

Betsson empowers customers to take control of their gaming by offering self-exclusion options. Players can choose to close their accounts for a period of their choice, either directly on our site or by contacting Customer Service. In jurisdictions with national exclusion registers, we integrate with these systems to ensure our records are accurate and up to date, reinforcing our commitment to responsible gaming.

Certificates and Awards

G4 - Responsible Gaming Certification

Reviewed annually by the Global Gambling Guidance Group, this certification recognises Betsson’s strong responsible gaming processes and proactive approach to customer protection.

eCOGRA - Safe and Fair Seal

This certification confirms compliance with international standards for player protection, fair gaming and responsible conduct. Betsson has held the Safe and Fair Seal consecutively since 2017.

ESGW

Betsson is proud to support the yearly European Safer Gambling Week to highlight the importance of RG across Europe and beyond. While the week places a special emphasis on safer gambling, at Betsson Responsible Gaming is a year-round commitment - always putting the player first. 

View All Certificates

Gaming Tips

Below are some useful tips that we share with our customers. Betsson is in the entertainment industry, and understanding their gaming behaviour and setting limits help customers keep their game play safe and fun.