Betsson signs sportsbook B2B deal with ibet

Gaming operator ibet has selected Betsson as their sportsbook provider for its upcoming European entry. This is Betsson’s first pure sportsbook supplier deal and a stepping stone for the Group’s B2B offering.
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​ibet will be launched in May prior to the Euros by Malta-based Claymore Group whose executive team has also run one of the largest Asian gaming operators, LeTou. For their European launch ibet’s partnership with Betsson will include both a technology platform and odds compiling.

“This is a milestone for us for many reasons. It does not only manifest that we have a competitive sportsbook product, but also demonstrates how the group’s strong technology platforms can offer new B2B possibilities. We are very proud that the Claymore Group has chosen us as a supplier for their European venture”, says Pontus Lindwall, CEO Betsson AB.

Claymore Group Chairman Paul Fox, who is launching western-facing ibet later this year,
added: “The Claymore Group has ambitious plans for ibet in 2020 and our partnership with Betsson is of vital importance as we aim to replicate the success we have enjoyed in Asia with LeTou.”