CRM Manager

The Greek marketing team is looking for a CRM Manager who is passionate about sports and casino. This is a fantastic opportunity to work with our world class and award-winning brands.

THE WOW

We are looking for a CRM manager to join our dynamic  team in Malta. You will be directly responsible for all the CRM lifecycle strategy. Oriented by data and business intelligence this role will plan and coordinate multi-channel, segmented life cycle campaigns. Main objectives are to drive conversion, early life, cross-sell, churn prevention and reactivation rates. It is an exciting and fast paced role that requires passion and an eye for detail.   

A flavour of what you will be doing:

Devise and execute effective marketing programmes within the customer lifecycle
Work closely with product managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign
Build & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement
Define the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication
Champion an ongoing tests & learn programme (A.B, MVT & Control group) & optimise marketing programmes based on learnings
Work with BI & Data warehouse teams to facilitate real-time data-driven communication
Conduct analysis of the performance of all CRM journeys

YOU’RE GOOD AT

At least four years of iGaming experience
At least two years of CRM experience
Excellent communication skills
Analytical skills
Excellent organisation skills
Fluent in both Greek and English

CHALLENGE ACCEPTED?

By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy

Apply Here

First Name *

Last Name *

Email *

Phone Number

Resume

Cover Letter

Have you informed your current manager of your application? *

Yes No

What is your earliest possible start date? *

Similar Jobs

The Greek marketing team is looking for a CRM Manager who is passionate about sports and casino. This is a fantastic opportunity to work with our world class and award-winning brands. THE WOW We are looking for a CRM manager to join our dynamic  team in Malta. You will be directly responsible for all the CRM lifecycle strategy. Oriented by data and business intelligence this role will plan and coordinate multi-channel, segmented life cycle campaigns. Main objectives are to drive conversion, early life, cross-sell, churn prevention and reactivation rates. It is an exciting and fast paced role that requires passion and an eye for detail.    A flavour of what you will be doing: Devise and execute

Commercial Malta

Discover The Position

Sportsbook Coordinator

Excellent opportunity to join Betsson Group as our new Sportsbook Coordinator in Malta. THE CHALLENGE As a Sportsbook Coordinator, your focus is together with the SB manager to leverage our Sportsbook product to our existing customer base and constantly improve our retention & reactivation levels in the SB segments. In this role you will mainly handle the Swedish market but also support the Danish market for lobby management when/if needed. RESPONSIBILITIES: Frequently review customer journeys, product lobbies, management of banners and navigation in the Sportsbook vertical. Ensure that the site experience and customer journeys are consistent, maximizing usability and accessibility across all devices including mobile apps. Be

Commercial Malta

Discover The Position

Key Account Manager

Outstanding opportunity to join Betsson Group as our new Key Account Manager - Greece. Role Overview We are seeking a dynamic and customer-centric Key Account Manager to join our team in Malta. This role is pivotal in building strong relationships with our most valuable customers and ensuring a best-in-class service experience that drives loyalty, engagement, and revenue growth. As the face of our brand to our VIP clients, you will be responsible for direct and personalized communication, proactive engagement, and tailored hospitality at exclusive events. You will work cross-functionally to ensure VIP customer satisfaction, retention, and increased lifetime value. Key Responsibilities Account Management: Manage a portfolio

Commercial Malta

Discover The Position

CRM Coordinator - Sportsbook Global Promotions

Excellent opportunity to join Betsson Group as our new full time CRM Coordinator - Sportsbook Global Promotions. Betsson Group is seeking a self-driven and detail-oriented CRM Coordinator with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts. In this role, you'll execute global promotions across multiple brands and markets designed to engage and entertain the group’s wider customer base beyond the gameplay. Key Responsibilities: Project Management: Use JIRA to manage global promotions projects and tasks, and maintain effective communications with all teams and relevant stakeholders. Execution: Oversee

Commercial Malta

Discover The Position