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Commercial

Driving customer engagement, brand performance, and commercial impact across Betsson’s global portfolio.

Performance, Engagement, and Brand Growth

The Commercial department is responsible for player acquisition, retention, and overall revenue performance across Betsson’s brands. The team manages P&L, develops marketing plans, and delivers competitor and market insights that strengthen brand visibility, public relations, and social presence.

Team Structure and Strategic Support

The department is structured into native market teams and regional teams covering marketing, sportsbook, and casino operations, supported by a central marketing function. Central marketing provides strategic guidance on channels like SEO, CRM, social media, and affiliate operations to ensure effective, locally relevant commercial activity.