Global Partnerships
Partnerships
We love sport. Through collaborations with some of the world’s most celebrated clubs and teams, we support local and international heroes while strengthening the connection between fans and the game. Each partnership reflects our commitment to creating memorable experiences, fostering inclusion, and celebrating performance.
Brand Ambassadors
Francesco Totti
Francesco Totti is a former Italian professional footballer who played solely for Roma and the Italian national team.
Rene Higuita
René Higuita is a Colombian former professional goalkeeper. He was nicknamed El Loco "The Madman" for his high-risk 'sweeper-keeper' playing style and is recognised as one of the best goalkeepers-attackers in the world. His particular style of play even led FIFA to introduce the so-called "Higuita Law" in 1990, defining the role of the attacking goalkeeper.
Christian “Fimpen” Eklund
“Fimpen” is a former Swedish ice hockey player who played for Djurgårdens IF. Currently “Fimpen” hosts the web series “Fimpens Resa" together with Betsson. The show was awarded gold in the category Sports & Health and a silver in the category Best effect and commitment at the Sweden Content Awards.
Luis “Cuto” Guadalupe
Luis “Cuto” Guadalupe is a former Peruvian footballer who played internationally and for the National Team. A four-time local league champion and two-time runner-up, he now hosts digital shows.
Cuto is an Inkabet Brand Ambassador, featured in the 2025 “Ponte Barbón” and 2026 “Paga que Paga” creative campaigns.
Flavia Laos Urbina
Flavia Laos Urbina is a Peruvian actress, singer, and influencer with nearly 10M followers across all her social media platforms. She is a Brand Ambassador for Inkabet, inspiring the exclusive Inkatonazo online slot game. Flavia’s energetic, bold, and modern personality shaped the game’s vibrant design, playful atmosphere, and youthful style, capturing a fun, contemporary essence that reflects Peruvian culture.
Lino Banfi
Lino Banfi, an Italian actor and screenwriter, has starred in over 100 films. In March 2025, he became a Brand Ambassador for a Starcasinò’s responsible gaming campaign.
Sergio Ibarra
Sergio Ramón "El Checho" Ibarra is a retired footballer, former football technical director, and presenter.
He is a brand ambassador for Inakbet and, alongside Flavia Laos and “Cuto” Guadalupe, starred in the vibrant campaign spot “Paga que Paga.”
Nolberto Solano
Nolberto Solano is a retired Peruvian professional footballer. He spent much of his playing career in the English Premier League and also played 95 times for Peru between 1994 and 2009.
Zaur Dzhavadov
Zaur is a professional Muay Thai, Boxing, Kickboxing and K-1 fighter and holds the title of 2019 WKN European Champion.
Samoilovs / Šmēdiņš
A charismatic beach volleyball duo from Latvia. During the first year of their partnership they managed to win the FIVB World Tour. Since 2013 the team has won 3 FIVB World Tours, 10 gold medals in FIVB events, 1 gold & 4 silvers in CEV European Championship Finals.
Diego Rebagliati
Peruvian sports commentator and journalist who is best recognized for his work on the Al Angulo program as well as CNN Espanol where he interviews a variety of professional sports players.
Paolo Guerrero
Former Bundesliga striker, and the all-time top scorer for the Peruvian national team.
Zaira Nara
Zaira Nara is a famous Argentine model, actress, and TV host.
Collaborations That Create Impact Across the World
Here are a few examples of how Betsson brings its partnerships to life:
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