Betsson Sport launches new campaign featuring Totti, Baggio and Cannavaro

Betsson Group has unveiled the 2026 campaign for Betsson Sport, the Group’s dedicated sports infotainment platform in Italy. The initiative marks the continued development of the Betsson Sport Club, launched in 2024 to provide greater visibility to clubs and organisations across the country, with Francesco Totti as ambassador. The 2026 campaign introduces a new TV commercial and sees Roberto Baggio and Fabio Cannavaro join the initiative, further strengthening its reach and impact. 

Francesco Totti, former captain of AS Roma and 2006 FIFA World Cup winner with Italy, is joined by Roberto Baggio, Ballon d’Or winner and one of Italy’s most recognised footballers, and Fabio Cannavaro, former Italy captain and 2006 World Cup winner. Together, they will contribute to strengthening the visibility and positioning of Betsson.Sport throughout 2026. 

The 2026 campaign is centred around a new television and digital spot titled Museo della Passione, which presents the ambassadors as guides through an immersive journey across different sporting disciplines represented within the Betsson Sport Club ecosystem. The campaign underlines the platform’s objective of promoting inclusion, fair play and passion in sport. 

Commenting on the launch, Stefano Tino, Managing Director Southern Europe at Betsson Group, said: “With this campaign we continue to strengthen Betsson Sport as a platform that promotes the values of sport, including fair play, inclusion and passion. The involvement of Francesco Totti, Roberto Baggio and Fabio Cannavaro supports our ambition to further grow the Betsson Sport Club and increase visibility for a broad range of sporting disciplines.” 

Throughout 2026, the collaboration will include exclusive content, interviews and digital activations distributed across the Betsson Sport platform and associated channels. The Betsson Sport Club remains open to sports organisations wishing to join via the dedicated application process available on the platform.