Embracing Diversity, Inclusion, and Belonging: Betsson Group’s Commitment to a Better Future

At Betsson Group, we take immense pride in our dedication to fostering a workplace that celebrates diversity, embraces inclusion, and nurtures a sense of belonging. Our newly published Diversity, Inclusion, and Belonging (DIB) Statement reaffirms our commitment to creating a workplace where every individual is valued, respected, and empowered to thrive.

Why Diversity Matters

Diversity is not just a buzzword for us; it’s a fundamental belief that drives our success. We recognise that a diverse workforce brings different perspectives, experiences, and ideas, leading to enhanced decision-making and problem-solving. Our commitment to diversity extends beyond business outcomes to positively impact employee satisfaction, engagement, and retention.

Securing Second Place in the All-Index® Report

This commitment is not just rhetoric – our actions speak volumes. In 2023’s All-Index® survey by the All-In Diversity Project, Betsson Group secured the second-place position. This annual benchmarking survey evaluates Diversity, Inclusion, and Belonging practices within the betting and gaming industry globally. Our strong position reflects our dedication to transparency and continuous improvement, setting us on a path to be a leader in promoting diversity and inclusion in our industry.

Cultivating DIVERSITY at Every Level

Our approach to diversity is ingrained in our practices. We actively monitor and review diversity data related to hiring and internal promotions, conduct industry benchmarking, and invest in unconscious bias training to ensure a fair and inclusive recruitment process. Visual representation, showcasing our diverse talent internally and externally, as well as focusing on achieving gender balance within Betsson Group. We also organise an annual conference in Malta that discusses diversity and inclusion in our industry. Furthermore, we actively participate in events such as the Women in Gaming Diversity Awards and participate in various conferences with a diverse representation of talented Betssonites. This year, we are proud to be part of the Women’s Day Conference titled ‘Count Her In: Accelerating Gender Equality Through Economic Empowerment’ by the FIDEM Foundation in Malta.

INCLUSIVE Leadership and Fair Opportunities

Inclusion is at the core of our values. We define it as the proactive integration of our diverse employees, ensuring they feel visible, heard, valued, and respected. Our initiatives, such as zero-tolerance policies against bias and discrimination, comprehensive onboarding, pay equity commitments, flexible working arrangements, and inclusive leadership programmes, aim to establish equality of opportunity and outcome. We are committed to creating an environment where every individual, regardless of their background, has equal access to opportunities and resources.

BELONGING – Bringing Authenticity to Work

Belonging is more than just fitting in; it’s about bringing one’s authentic self to work. We believe in creating an employee experience characterised by acceptance and psychological safety. Through initiatives like inclusive leadership training, supportive networks, diverse social clubs, team-building activities, and suggestion forums, we foster a sense of community where every individual feels valued for who they are.

Measuring Progress and Continuous Improvement

Integral to our commitment is the measurement of progress. Our annual employee survey gauges various aspects, including a sense of belonging, willingness to recommend Betsson Group as an employer, and pride in working for the company. According to the latest survey,

85% are proud to work at Betsson Group and believe in our company’s vision and values.

93% stated that their direct manager makes them feel an equal part of the team.

91% feel comfortable expressing their ideas.

82% stated that Betsson provides equal opportunities to all employees regardless of their background.

This feedback loop informs our continuous efforts to enhance and champion inclusion at every level of our organisation.

Looking Ahead

As we unveil our DIB Statement, we mark yet another step towards a more inclusive future for our industry. Our commitment to diversity, inclusion, and belonging is not just a statement; it’s a pledge to create a workplace where everyone has an equal opportunity to thrive and contribute to our shared success. At Betsson Group, we believe that a diverse and inclusive workplace is not only a strategic advantage but also a moral imperative. We are proud to be at the forefront of this transformative journey in our industry.