Betsson enters B2B sportsbook and platform B2B agreement with Masterpiece Gaming

Under a multi-year agreement, Betsson will provide its in-house developed sportsbook and technology (Techsson) as well as customer support, odds, risk management and Betsson’s Payment Platform (PAAS). This agreement is in line with Betsson’s long-term growth strategy and confirms the company’s status as a global, in-demand supplier of B2B sportsbook and platform solutions.

Masterpiece Gaming Limited, a subsidiary of the commerce & ventures segment of German media group ProSiebenSat.1, intends to offer online sports betting to the German market under the brand JackOne (jackone.de), with long-term ambitions of international expansion into other regulated markets. Masterpiece Gaming has the potential to reach a wide player audience and will run a significant media campaign in premium TV and digital environments. The sportsbook was launched on the German in time for the Euro 2020 kick-off.

The agreement is based on a performance based product fee and will run for two years, with an option of renewal.

“This deal proves that we have a competitive sportsbook product that is attractive and in demand by the market. Adding Masterpiece Gaming to our list of of B2B sportsbook solution partners confirms our ambition to be a strong supplier on the B2B sportsbook market as part of our growth strategy. We are proud that Masterpiece Gaming has chosen us as a supplier,” says Pontus Lindwall, CEO Betsson AB.