Betsson Group Wins Two Awards at SiGMA World Awards 2026 

Betsson Group celebrated a double win last night at the SiGMA World Awards 2026, held in Rome on 2 November, the opening day of SiGMA World. The Group received the Outstanding People & Culture Award and the Best Marketing Campaign Award for its Betsson Football Festival campaign. 

The two awards recognise Betsson Group’s commitment to fostering a positive workplace culture and delivering creative, engaging marketing campaigns that connect with audiences across international markets. 

The Outstanding People & Culture Award recognises Betsson Group’s continued commitment to creating a workplace where employees can grow, collaborate and thrive. 

This recognition reflects the Group’s ongoing focus on its people, fostering an inclusive and engaging working environment and supporting professional development across its international operations. 

The Best Marketing Campaign Award recognises the Betsson Football Festival, a global campaign celebrating the passion and excitement of football fans worldwide. 

Developed primarily in-house, the campaign brings the atmosphere of a worldwide football festival to life through engaging visuals, an original anthem, Forever (la la leh), and appearances from Betsson ambassadors. With more than 100 local adaptations, the campaign combines creativity and technology to connect with audiences across Betsson’s international markets. 

These recognitions highlight two important aspects of the Group’s approach: investing in its people and delivering innovative marketing initiatives that resonate with audiences worldwide. 

Betsson Group will be at SiGMA World from 3 to 5 November. Find out more here.