Betsson Becomes Grand Sponsor of Basketball Champions League Final Four Powered by SUNEL

Betsson, one of the world’s leading gaming companies with over 60 years of history and a proud supporter of Greek sports, has become Grand Sponsor of the Basketball Champions League Final Four powered by Sunel. The event will take place  on May 9 and 11 at the renovated SUNEL Arena in Athens.

This year’s tournament marks a milestone in European basketball, with AEK Betsson BC, Unicaja Malaga, La Laguna Tenerife, and Galatasaray competing for the prestigious trophy in what promises to be a thrilling Final Four. For AEK Betsson BC, reaching the final stage after five years, especially on home court, adds both emotional and competitive significance. Betsson proudly stands by the team, its fans, and this major celebration of the sport.

As Grand Sponsor, Betsson will be present at all games of the tournament with interactive experiences designed to bring fans even closer to the action.

In addition, Betsson will take part in the official Fan Zone, offering an immersive fan experience. Visitors can take part in interactive games with prizes, enjoy creative activations, and experience the energy of the Final Four during a three-day celebration of basketball. Betsson’s involvement in the BCL Final Four is part of its broader commitment to supporting initiatives and events that elevate sports, strengthen communities, and encourage positive competition. With a strong passion for sports, Betsson continues to champion experiences that bring people closer to the game.

Thanos Marinos, Managing Director of Betsson Greece, stated: “We are especially proud to support the Final 4 of the Basketball Champions League, a top-tier European competition known for its intensity, quality, and sporting excellence. Our presence as a Major Sponsor strengthens our consistent involvement in the world of sports and reaffirms our commitment to being part of major high-level events. This partnership is an honor for us and further enhances our strategic positioning within basketball and international sports competitions.”

Patrick Comninos, CEO of Basketball Champions League, stated: “We are extremely pleased to welcome Betsson, the Grand Sponsor of AEK BC, as the betting partner of the BCL Final Four 2025 in Athens. This year’s Final Four has the most prestigious lineup and Betsson’s commitment to it only demonstrates the continuing growth and appeal of the Basketball Champions League.”