Boca Juniors’ New Jersey Draws Inspiration from Its Origins: The Swedish Flag

To commemorate its anniversary, Boca Juniors introduced its new shirt, inspired by the flag of Sweden, the source of the team’s traditional blue and gold, and the country of origin of Betsson, the world’s leading betting operator and the club’s official sponsor since June 2023.

Jesper Svensson, CEO of Betsson Group, expressed his enthusiasm for the launch, stating, ” We take great pride in our Swedish heritage, as well as our partnership with Boca Juniors through our shared blue and yellow colours and mutual love for football, this initiative strengthens our bond. As committed sponsors, we’re excited to spark passion among fans and players with our new jersey, reminding us of our shared history and values.”

In 1907, Esteban Baglietto, Santiago Pedro Sana, Alfredo Scarpati, and the brothers Juan and Teodoro Farenga, founding partners of Boca Juniors, walked to the port of Buenos Aires and waited for a ship to pass by. Unable to decide on the club’s colours, they decided to leave it to fate and adopt the colours of the flag of the first ship they saw. A boat from Sweden was the first one that came along.

The new jersey, part of the team’s third kit, features a predominant blue hue, accented by gold lines across the chest, symbolising the Swedish flag, alongside Betsson’s logo. Boca Juniors’ new jersey will debut on April 6, as the team faces Newell’s Old Boys in the penultimate round of the League Cup, before moving on to the final stage of the tournament.