Betsson Group shortlisted for six categories at the SBC Awards Americas 2026 

Betsson Group has been shortlisted in six categories at the SBC Awards Americas 2026, recognising the Group’s continued commitment to operational excellence, responsible gaming, innovation, and employee engagement. 

The SBC Awards Americas celebrate the achievements of operators, affiliates, and suppliers from across the gaming and betting industry in America.  

Betsson Group has been shortlisted in the following categories: 

• Casino Operator of the Year – Latin America 

• Employer of the Year 

• Marketing Campaign & Sponsorship of the Year  

• Sportsbook Operator of the Year – Latin America 

• Socially Responsible Initiative of the Year  

• Rising Star of the Year – Inkabet 

The nominations for both the Marketing Campaign & Sponsorship of the Year and Socially Responsible Initiative of the Year categories recognise Betsson’s responsible gaming campaign in collaboration with Boca Juniors. Featuring players including Edinson Cavani, the campaign promoted the importance of using licensed gaming operators and highlighted the safeguards available on regulated platforms, including age verification, secure payment methods, self-exclusion tools, and customer protection measures.  

The winners will be announced on Wednesday 10 June 2026 during the SBC Awards Americas ceremony in Florida. Betsson Group is also a supporting sponsor of the awards. 

The judging process is led by a panel of industry experts, selected based on their expertise and knowledge across the different award categories. Judges are also required to declare any conflicts of interest and abstain from judging in those areas. 

Alongside the nominations, Betsson Group will have a strong presence at the SBC Summit Americas 2026, taking place on 9–10 June, where the company is participating as a Gold Sponsor. 

As part of the event agenda, Andrea Rossi, Commercial Director for Latin America and Cristhian Gomez Villa, Managing Director for Emerging Markets in Latin America, will contribute to sessions focused on the evolving regulatory and commercial landscape across Latin America: 

Panel: Is Chile on the cusp?   

Wednesday, 10 June | 15:50 – 16:30 EDT 

Stage 5 – Latin America Regulation & Compliance  

Cristhian will be exploring the current status of Chile’s online gambling bill, the future outlook for regulation, and the impact prolonged delays may have on the black market.  

Panel: The Future of Sports Betting in Latin America   

Thursday, 11 June | 11:40 – 12:20 EDT 

Stage 5 – Latin America Sports Betting & Casino 

Andrea will join a discussion on the region’s rapid growth trajectory, shifting consumer behaviours, technological innovation, local partnerships, and the evolving regulatory environment shaping the future of sports wagering. 

Ahead of the event, Cristhian Gomez Villa also spoke to SBC Noticias about the continued evolution of emerging gaming markets across Latin America and Betsson Group’s long-term approach to sustainable growth in the region. Read the interview here.