Betsson Group is shortlisted in seven categories at the SBC Awards Europe 2026 

With several awards already won this year and multiple nominations secured, Betsson Group continues to stand out as a leader in the gaming industry. This time, the Group has been nominated in seven categories at the second edition of the SBC Awards Europe 2026. 

These awards will focus on recognising and rewarding the very best operators, affiliates, suppliers, payment providers, and game developers across the European sports betting and gaming industry. 

The ceremony will take place on the final day of the SBC Summit Malta on Thursday, 30 April, bringing together 400 industry professionals to celebrate excellence across the sector. 

Betsson Group leads the shortlist with seven nominations in the following categories: 

• Best Affiliate Programme – Betsson Group Affiliates  

• Casino Operator of the Year  

• Operator Innovation in Gaming  

• Sportsbook Operator of the Year  

• Best Exclusive Game Partnership  

• Employer of the Year  

• Socially Responsible Initiative of the Year  

In addition to the company nominations, Betsson Group’s Head of Supplier Relations, Laura Peretta, will contribute her expertise as a member of the judging panel, casting her vote across several categories, except where a conflict of interest may arise. 

SBC Summit Malta 2026 

Betsson Group will also actively participate in the SBC Summit Malta 2026 agenda:  

29 April, 10:45–11:30 CET  

Speaker: Donald Tabone, Chief Information Security Officer at Betsson Group  

Panel: Cybersecurity in iGaming: The Rising Cost of Breaches  

About: This panel will explore the growing cybersecurity risks in iGaming as AI, automation, and cloud adoption expand attack surfaces, focusing on the cost of breaches, key threats, and how operators can strengthen their cyber defences.  

29 April, 14:00–15:00 CET  

Speaker: Jonna Danlund, Director of ESG at Betsson Group  

Panel: Profit vs Protection: Who Is Building the Industry We Deserve?  

About: In this panel, Jonna will explore whether the industry is leveraging advanced technology and ESG frameworks to genuinely reduce harm or simply optimise profits, while examining the balance between growth, regulation, and player protection.  

29 April, 15:00–15:45 CET 

Panel: Casino Product Innovation & Content: The Future of Slots  

Speaker: Janick Bonnici, Principal Gaming Content Manager  

About: This panel will delve into how slots are evolving into more social, personalised, and entertainment-driven experiences through innovation in gameplay, storytelling, and player engagement.   

Betsson Group looks forward to participating in both events and wishes all shortlisted nominees the very best of luck. 

Discover the awards and certificates that Betsson Group has obtained in recent years.