Betsson secures 13 nominations at the EGR Marketing & Innovation Awards 2025

Betsson Group has once again demonstrated its industry-leading capabilities by securing 13 nominations at the EGR Marketing & Innovation Awards 2025. These nominations reflect the company’s ongoing commitment to delivering innovative products, impactful marketing campaigns, and exceptional customer experiences. 

The award categories are curated in consultation with industry stakeholders to reflect the fast-paced, diverse nature of the iGaming sector. 

Betsson Group is shortlisted for: 

Affiliate programme marketing campaign – Betsson Group Affiliates 

Best native app 

Best use of a brand ambassador 

Brand of the year – B2C 

Casino marketing campaign 

Innovation in casino 

Innovation in sports betting 

Innovation of the year – B2C 

Marketing team of the year – B2C 

Responsible gambling marketing campaign 

Social marketing campaign 

Sportsbook marketing campaign 

Individual Nomination: 

Marketer of the year: Mirco Zanetti, Betsson Group, Marketing Manager – Italy.  

About the nominations 

Betsson is no stranger to recognition at the EGR Awards, having consistently been nominated and awarded across multiple categories over the years. In 2024, the company earned silver in both the Casino Marketing Campaign and Sportsbook Marketing Campaign categories. Hugo Genaro, Betsson Group’s Marketing Director – Brazil, then Head of Marketing LatAm, was named Marketer of the Year.  

About EGR Marketing and Innovations Awards 

The EGR Marketing & Innovation Awards are among the most prestigious recognitions in the online gaming industry. They celebrate commercial success, game-changing innovation, excellent customer service, and standout marketing achievements. 

Judging process 

An independent panel of expert judges, carefully selected for their diverse backgrounds and market expertise, evaluates each category. The process is designed to ensure fairness, impartiality, and depth of insight, with judges assigned categories aligned to their specialisations. 

These nominations are a testament to Betsson Group’s unwavering dedication to innovation, excellence, and responsible gaming. They also reflect the extraordinary talent of its teams, who continue to push boundaries and raise the bar across the industry. 

Betsson looks forward to the awards ceremony on 19 June 2025 in London and wishes all shortlisted nominees the very best of luck. 

Discover Betsson Group’s achievements and accolades from 2012 to today.