Betsson Lithuania Extends Sponsorships with FK Žalgiris and Lithuanian Basketball Federation Until 2027

These renewed agreements reinforce Betsson’s commitment to supporting sport in Lithuania and underline the Group’s continued focus on building strong local brands with international recognition.

Supporting Lithuanian Football’s Trailblazers
Betsson Lithuania will remain the main sponsor of FK Žalgiris, a partnership that began in 2022 and coincided with the club’s historic qualification for the UEFA Conference League group stage – the first ever by a Lithuanian football team.

The renewed sponsorship sees the Betsson logo continue to feature prominently on the front of the club’s kit as the team enters a new era, having recently acquired its own home stadium in Vilnius.

“With such loyal partners as Betsson, we can grow and reach our goals,” said Vilma Venslovaitienė, Chairwoman of FK Žalgiris, during the announcement.

The partnership aims to enhance brand exposure within football audiences, further strengthening Betsson’s presence in this passionate sporting market.

Continued Partnership with Lithuanian Basketball
Betsson Lithuania has also extended its long-term cooperation with the Lithuanian Basketball Federation, with whom it has partnered since 2016. The sponsorship supports both the federation and the national basketball team – one of the most recognisable sports brands in the region.

At a press conference, Aurimas Šilys, Betsson’s Head of Lithuania, shared how the partnership aligns with the company’s broader strategic goals: “Since 2016, Betsafe has been part of the international Betsson Group. In order to achieve greater synergy and increase international brand value, we are now unifying under the Betsson name. Collaborations with high-visibility partners such as the Lithuanian Basketball Federation are key to strengthening our global presence.”

Mindaugas Balčiūnas, President of the Lithuanian Basketball Federation, added: “We are pleased with the continued cooperation with Betsson – a long-term and extremely important partner who helps us grow and improve across the board. We appreciate their trust and believe that together we can achieve more victories – both on and off the court.”

The press conference also featured the official announcement of 16 national team players who will represent Lithuania as preparations begin for EuroBasket 2025 – with the reveal hosted by Betsson and attended by local media.

A Strategic Approach to Local Brand-Building
By aligning with leading sports institutions in Lithuania, Betsson Lithuania is able to connect more deeply with fans and communities, and further strengthen its position as a responsible and engaged partner in the region.