Betsson Group awarded at the SBC Awards Europe

Last evening, 12 June, in Malta, Betsson Group was once more distinguished as a gaming industry leader with two winning categories at the SBC Awards Europe 2025 – an event focused on recognising the best operators, affiliates, suppliers, payments and game developers across the European gaming industry.  

This time, Betsson was awarded for: 

Best Affiliate Program – Betsson Group Affiliates 

 Betsson Group Affiliates (BGA) continues to lead the way in affiliate excellence, driving exceptional results through trust, innovation, and operational strength. Representing several reputable brands across Europe and beyond, BGA delivered outstanding performance in 2024 – growing traffic, conversions, and partner loyalty through tailored support and cutting-edge tools.  

With strategic expansions into high-growth markets such as Argentina, Greece, and Colombia, BGA has empowered affiliates to deliver outstanding results through hyperlocal campaigns, region-specific assets, and multilingual access. 

Casino Operator of the Year 

With all-time high results across key KPIs, Betsson Group’s focus on locally regulated markets continued to deliver. Player loyalty grew through personalised experiences, exclusive content and standout customer service.   

Betsson’s commitment to user experience, compliance, and innovation was further recognised with an upgraded ISO 27001:2022 certification and record-high customer deposits. With 91.7% of players using responsible gaming tools, and 1.35 million active customers, Betsson is not only growing fast, but doing so sustainably. These are just some of the reasons why Betsson Group earned this coveted award. 

 SBC Summit Malta 

The SBC Europe Awards took place during the SBC Summit Malta, where Betsson Group’s key leaders, Corinne Valletta, General Counsel, Aurora Merino, Director of Compliance, Eduards Jakubovs, Head of Responsible Gaming, took part in the official agenda.  

Betsson Group congratulates all the teams whose dedication and passion made these victories possible.