Betsson Sport Brings Passion and Community Together in Bari

On October 26, during halftime of Sunday’s match against Mantova, Betsson Sport announced a €10,000 charitable donation in support of two local organisations: Glaros, which helps people with Down syndrome and autism spectrum disorders, and Villaggio Berukhà, a socio-educational centre specialising in rehabilitation and Pet Therapy. The donation was symbolically presented on the pitch of the San Nicola Stadium by Nicola Ventola and Antonio Picci, alongside SSC Bari captain Francesco Vicari – highlighting the strong connection between Betsson Sport, its ambassadors, and the local community.

Over the same weekend, Betsson Sport hosted an activation in downtown Bari that welcomed more than 4,000 fans to its pop-up store. Visitors took part in engaging activities, including meet-and-greets, official merchandising give aways, and memorable matchday experiences.

These initiatives reflect Betsson Group’s broader strategy of investing in sport and community projects across the markets where it operates, reinforcing its role as a partner that creates value both on and off the pitch.